Rebrand Reflects Market Trends

Always abreast of market trends, for its latest edition held in November, Cosmoprof Asia rebranded into two segments at the HKCEC to better showcase the world of finished beauty products. Perfumery, Cosmetics & Nail highlighted the latest trends and innovations in fragrance, makeup and nail care, while Hair and Beauty Salon was dedicated to professional hair care, salon equipment and spa solutions.

Perfumery, Cosmetics & Nail targeted retail buyers, distributors and e-commerce platforms seeking to discover trending finished products for market expansion. It launched two special zones – Explorers by Esxence and Fragrance Avenue – to tap into Asia-Pacific’s booming fragrance market. Hair and Beauty Salon tailored itself for salon chain owners, spa directors and professional beauty educators seeking high-performance products and equipment.

A leading event for the beauty industry for many years, Cosmoprof Asia showcases the latest products from around the world, highlighting trending innovations across all beauty sectors, making it a must-visit for global beauty professionals.