Vinexpo Asia 2026 (video only)

As the international drinks market continues to reconfigure, the new Vinexposium format was unrolled in Asia at the HKCEC, bringing together three complementary events: Vinexpo Asia, Be Spirits and Be No. The first is dedicated to wines; the second focuses on spirits, beer, cider and sake; and the third is devoted to non-alcoholic beverages.

This year marked the 10th edition of Vinexpo Asia in Hong Kong since its launch in 1998, underscoring the event’s deep roots in the city and its role as a key meeting point for wine and spirits professionals across Asia-Pacific and Greater China.

The May event underlined Vinexpo as a key meeting point for players seeking to develop or maintain their presence in Chinese Mainland and Hong Kong. There was also good attendance from mature Asia-Pacific markets such as Japan, South Korea and Australia, as well as regional flows from Southeast Asia.

To welcome the powerful return of this heavyweight industry event at the HKCEC, HML worked in close collaboration with the organiser to demonstrate the professionalism and support of a truly world‑class venue. Through seamless operations and a safe, well‑coordinated environment, the team ensured the event ran smoothly while jointly integrating environmental and sustainability principles into every aspect of event delivery, actively advancing greener exhibitions in action.

Key sustainability initiatives included: 

• Full collection and recycling of wine corks to reduce overall waste 
• Washing and reusing glassware to minimise single‑use materials at source 
• Eliminating aisle carpeting to significantly cut material usage and post‑event waste
• Maximising the use of existing meeting rooms to avoid unnecessary construction and decorative waste

Let’s hear what Rodolphe Lameyse (Chief Executive Officer of Vinexposium) and Laurent Bos (Deputy Chief Executive Officer & Operations Director of Vinexposium) has to say about the partnership, how the teamwork has once again achieved the 10th edition of Vinexpo Asia Hong Kong at the HKCEC.

Check out the video here (https://www.youtube.com/watch?v=H1z_kmoH9EI)