New Focus on Fragrance

Cosmoprof Asia 2025 is placing strong emphasis on fragrance in response to the growing market demand in the region. A dedicated area called Fragrance Avenue is being introduced to showcase the latest innovations and trends in the fragrance industry. It will offer an immersive experience for both buyers and exhibitors, creating a platform for networking, product discovery and collaboration.

Cosmoprof Asia, staged at the HKCEC in mid-November, and focusing on branded finished product, is a reference point for the beauty industry in Asia-Pacific. Key markets for 2025, according to the organisers, include South Korea, Japan, the Philippines, Australia, ASEAN countries, the Middle East, Europe, North America and South America. Around 20 international group and country pavilions are anticipated in Hong Kong, showcasing cutting-edge innovations and product offerings from the best performing global markets.

The 2025 edition is set to further strengthen its role as a key networking hub for industry leaders. Features include CosmoTalks, featuring seminars staged by trend agencies, trade magazines and industry experts. The Cosmoprof Asia Awards, which recognise innovation and excellence in the finished beauty products world, will announce winners in a variety of categories during a ceremony at the show.