One of the major F&B-related events in Asia-Pacific, this key fair is now rebranded as Restaurant, Bar & Café Hong Kong for 2024 at the HKCEC. This move reflects prevailing trends in the F&B world: the event will continue to showcase the finest F&B, gourmet and natural & organic products, as well as tapping into coffee, cafés, bakeries and pastries to unlock new business horizons.

The new look also encompasses refined themes and enhanced offerings. Every facet of the industry is covered, and along with a wealth of sourcing, networking and learning opportunities, the event is a fixture on the calendars of producers and buyers from around the world. Among the highlights for 2024 are national pavilions from Denmark, Japan, Malaysia, UK and USA, the Coffee Competition, Cocktail Challenge, Wine Tasting Theatre, Industry Awards Presentation and Educational Seminars.

All this presents a recipe for how to stay ahead in an extremely competitive sector. Testament to its success are the figures from the 2023 edition, which attracted over 300 local and international exhibitors and over 9,000 unique trade buyers.